eCommerce is utilizing hyper-personalization to offer highly tailored shopping experiences through real-time product recommendations, dynamic pricing, and personalized marketing communications based on user behavior, preferences, and demographics. Hyper-personalization in retail gives customers the positive, value-adding interactions they want, enhances the eCommerce user experience, and gives retailers the opportunity to drive and accelerate their growth and revenue (Jaeger, O., 2024).

Players in iGaming are experiencing more immersive and engaging experiences as artificial intelligence (AI) becomes more advanced. Through hyper-personalization, developers create a unique experience for users by utilizing data to understand their specific preferences, interests, and behaviors. Some examples include adjustable difficulty levels, customized avatars, add-ons and diverse colors, patterns, limited editions, and unique storylines to create a one-of-a-kind gaming experience (Hyper-customization…, n.d.).

It’s never been easier to find music and movies that we want thanks to the endless data we provide streaming services every time we select something we want to listen to or watch. Streaming services like Netflix are exploring ways to take curated content to the next level. “Rather than relying on basic information such as viewing history or purchasing history, user-entered preferences and the time of day, content providers will explore advanced tools like facial recognition software that can decipher users’ emotions to make highly accurate recommendations. Another potential format would be responsive content, which reacts to users in real-time, potentially altering or fast-forwarding content to keep the viewer’s interest” (Natanson, E., 2024).